As a Web Designer myself, I spend a lot of time trawling through tonnes and tonnes of websites looking for that spark of inspiration ensuring my design’s are fresh and adapt current web trends.
Hello there! It’s time for little inspiration and this time I wanted to showcase something different. You may know that very popular designer slogan – “More is Less”, and yes it’s often so true – unexperienced people tend to overcrowd, use too much colors in their designs. I just love these designs – they are very light, clean and usually uses only monochrome color scheme and just one or two bright colors for links or headers.
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
Here are part 2 and part 3:
Color Theory For Designers, Part 2: Understanding Concepts And Terminology
Color Theory for Designer, Part 3: Creating Your Own Color Palettes
Being able to select the right colors is key in designing an effective and intriguing design, whether for the web or for print. If you’re able to achieve a good balance within your design, then it’ll communicate a stronger message much more easily to the users or readers because certain colors “activate” certain types of emotions.